Monday, February 20, 2012

Meet the Big O! Oscar Robertson will discuss his Prostate Cancer on WEDNESDAY, Feb 22!


Here's your chance to interact with one of the NBA's all-time greatest players.  The Big O, Oscar Robertson, will meet with fans, talk hoops and discuss his recent battle with prostate cancer at 11:30 a.m. Wednesday, February 22 at Draft restaurant, located directly across from the Amway Center, 301 W. Church Street, Orlando, FL 32801.  

Parking is available in the lot across from Draft.
 
It's a rare opportunity to rub shoulders with a true basketball legend.  And Draft is even providing free lunch!   

Monday, February 13, 2012

Oscar Robertson shares his story in his hometown of Cincinnati!

NBA All-Star Legend Oscar Robertson speaks out to create awareness! Oscar not only sits on the board of the Foundation, he will also be the Honorary Chair of the Foundations Launch Gala on March 10th. We are so grateful for his help here at 2u Creative. After all, getting the word out and educating the public on this formidable disease is one of the 3 Primary Goals of The International Prostate Cancer Foundation!




In Partnership with Julison Communications we have been working on a National Public Relations Campaign to promote the launch of the foundation and educate the public on some of the important facts of prostate cancer!

In this article from yesterday's Cincinnati Enquirer, Oscar discusses the importance of getting tested.  This article accompanied a longer story about his historic triple-double season! To read the article on his basketball skills, click here. To read the article on his battle with cancer, click here.

 
Stay Tuned: Oscar is coming to Orlando Wednesday, February 22 for a media day in advance of the NBA All-Star game that will include both local and national media outlets. We will be blogging all about this exciting day!

Thursday, February 9, 2012

Oscar Robertson rallies in Support of The International Prostate Cancer Foundation!



If you read us regularly, you know we are particularly proud of the work we are doing with The International Prostate Cancer Foundation!  Through this work we have the opportunity to work with many talented individuals and some amazing prostate cancer survivors.


Today I am blogging about one of these survivors. NBA All-Star Legend Oscar Robertson! Oscar not only sits on the board of the Foundation, he has been gracious enough to help us at 2u Creative to speak publicly for the first time about his prostate cancer, diagnosis, treatment and experience.


In Partnership with Julison Communications we have been working on a National Public Relations Campaign to promote the launch of the foundation and educate the public on some of the important facts of prostate cancer!



This article from the Miami Herald is running today on the cover of the sports section.  Yesterday it was the featured story on the front page of the paper's website, which has a very broad reach. To read this article in its entirety, click here.
 
Oscar is coming to Orlando Wednesday, February 22 for a media day in advance of the NBA All-Star game that will include both local and national media outlets. Stay tuned, we will be blogging all about this exciting day!