Monday, March 26, 2012

International Prostate Cancer Foundation Gala

International Prostate Cancer Foundation Gala

If you are a frequent reader of my blog you are well aware that a good portion of this month's efforts have been dedicated to the success of the International Prostate Cancer Foundation's Gala. I was first approached by the foundation to do all their marketing and our 2u Creative division took their concept and ran with it. We quickly decided to use a tree as the main focal point for all their marketing collateral including website design, marketing pieces and brand imaging. After designing their brand and marketing items they approached me to handle the stationary pieces for the upcoming Gala. I was able to hand over the next portion of the responsibilities to our stationary division, The 2u Collection. Having a stationary division is particularly beneficial for projects such as these where a client needs our marketing services and then also stationary needs for a social event.  

The average person does not know that prostate cancer is actually a genetic familial disease. That is why from the very beginning of the design process the tree was such a focal point. With the design of the Gala materials we wanted to keep the tree as a focal point, but obviously with any social gathering, items should look more formal and have a different aesthetic value than that of marketing collateral. As you can see below being able to work within my two divisions allowed for a seamless execution for all print materials, website and marketing materials to be unanimous with the stationary for their Gala.


The first design decision was choosing a color palette. The monotone array of greys, silvers and charcoals really made for an elegant statement. I was able to incorporate the tree in a more formal way by using silver and white foil stamping on a Neenah classic linen charcoal paper for the programs, place cards and menu cards. The tree was used on the cover of the IPCF program as well as inside the program, that paired with a stripe corner border were the two design focal points of all the stationery pieces. All the items were classic and timeless and although appealing to the women's eye were designed with a masculine look in mind. We really wanted to keep it masculine so the materials suited the overall goals of the foundation in who they are reaching.






 The design collaboration with Lisa Stoner of E Events really brought out the beauty of what we had created. The tables were dressed in green table linens, each had a lush floral centerpiece and clear glass gold beaded chargers. When menu cards, place cards and table numbers were placed on the tables, paired with the individual table pin-spotting the details of the pieces really came alive.




The grand finale of this event, like any were the favors. The foundation selected to hand out individual tree seedlings that each had a tag designed by The 2u Collection describing the meaning behind the seedling. Each guest was invited to take this seedling home and plant it in their own yard in honor of someone who has or is currently battling prostate cancer. This touch really put a memorable emphasis on why the tree was the focal point for the event and the foundation itself.




The event was one of the most rewarding I have ever had the opportunity to work on. Not only were both of my divisions contributors to the overall design and success of the event and the IPCF brand itself but I personally am continually touched by the efforts of Dr. Patel. I am honored to be part of the journey IPCF has begun and look forward to all the projects we work on together in the future!  


Of course there are so many people involved in helping execute this, but I want to give so much thanks to Lawton Printers. Not only are they amazing at what they do, they treat their customers like family and will move heaven and earth (if needed) to turn my designs and ideas into beautifully printed finished pieces! Another big thanks to Jeffrey Stoner of Stoner Video for supplying all these beautiful images!

Wednesday, March 21, 2012

Full Brand Collateral for IPCF- Lawton Printers makes our work look GOOD!

If you are a regular reader of my blog, then you know the last several months we have been hard at work for both an amazing client and an amazing cause, The International Prostate Cancer Foundation. We have been working tirelessly to develop and execute a brand that will spread awareness and promote education for this formidable disease. Of course there are so many people involved in helping execute this, but today I want to give so much thanks to Lawton Printers. Not only are they amazing at what they do, they treat their customers like family and will move heaven and earth (if needed) to turn my designs and ideas into beautifully printed finished pieces! (Stay tuned in the next few days for a blog post I will do on the AMAZING and ELEGANT pieces they helped me with for the IPCF Gala Event)


We started off the brand with the website, which we launched late last year. If you haven't visited it yet. Please do! fightingprostatecancer.com



Then of course, Stationery. Lawton Printers did an amazing job. And as an added texture experience on the business cards we added soft touch and Spot UV coating. The client loved it!




Next on the Agenda, a informational summary overview piece, just enough information to give the audience an overview of the International Prostate Cancer Foundation and it's mission and goals. (Stay tuned, in the next few months we will probably create a similar piece that is a more in-depth explanation of the foundation and its goals for the future. Which excites us around here!)
Once again, Lawton Printers really brought this piece alive! Soft Touch and Spot UV details on the cover really impressed the audience at the last IPCF event!

Great Detail shown here, the last 2 pages were perforated, one page is a donation form, and the last page is prostate cancer facts you can share with a loved one.




An independent donation card, is very helpful at events, if a supporter doesn't want to take the full brochure. A Lawton Printers piece as well.


Next onto Event Pieces, as you seen if you've read the blog before we have really done some amazing things in the past few months launching the foundation, from a media day and education event with Oscar Robertson, to an Education Symposium for Patients. At these events, it's always important to have your brand presence front and center. To both deliver your brand messaging and to start planting the seed for brand recognition. Below are some of the event pieces we designed and produced, a pop up sign, wristbands and a flyer.
above photo of Dr. Vipul Patel, NBA Hall of Famer Oscar Robertson and Amy Morelli 


Monday, March 5, 2012

International Prostate Cancer Foundation Media Day with Oscar Robertson





NBA All-Star Legend Oscar Robertson speaks out to create awareness! Oscar not only sits on the board of the Foundation, he is also the Honorary Chair of the Foundations Launch Gala that will be held March 10th. I am so grateful to be working alongside one of NBA's greatest legends in conjuncture with The International Prostate Cancer Foundation.

Dr. Vipul Patel, a renowned prostate-cancer surgeon, has operated on more than 5,000 men from around the world, including Oscar Robertson which is how the former NBA legend got involved. In launching this foundation, Dr. Patel's goal is to make Central Florida the global epicenter for the battle against prostate cancer, a disease that is currently the number 2 cancer killer among men.

In Partnership with Julison Communications and The International Prostate Cancer Foundation we have been working on a National Public Relations Campaign to promote the launch of the foundation and educate the public on some of the important facts of prostate cancer! Thursday, February 22nd Oscar participated in a Media Tour that helped us officially launch The International Prostate Cancer Foundation and create awareness world wide on the importance of getting screened. The measures being taken by the Foundation will help educate men worldwide about the danger of prostate cancer and hopefully as a result we will all see the battle of this cancer become increasingly less threatening to men everywhere. 

With the help of Oscar Robertson the Foundation was able to get worldwide coverage and reach millions with the campaign of prostate cancer awareness. ESPN, Bloomberg News, Yahoo! Sports, Fox Sports Radio, NPR and Sporting News are just a few of the media outlets that also featured the story!
  
  
Emcee of the Education Event, Greg Francis (left), Oscar Robertson (center), Dr. Vipul Patel (right)

Oscar got a great surprise when this fan asked him to sign his FRESHMAN year high school yearbook.

Click on this image to see Dr. Patel and Oscar's appearance on Good Day Orlando

Oscar at one of the many radio interviews he did across the nation.