Prank-Vertising

In today's media crazed society, how do you get your products to stand out? From billboards and commercials to Facebook and emails, we are constantly being exposed to media, in every aspect of our lives.

Here at 2u Creative we are constantly sharing with each other, YouTube videos and ads that impress us. Some of our current favorites fall into the category of "Prankvertisements", which are pranks that companies set up and film to demonstrate or emphasize their products. Most of these are strictly social media ads providing an easy way for everyone to share with friends. This new trend in advertising is extremely unique and creative. Here are some of our favorites!

1. The Telekinetic Coffee Shop Surprise - This prank was set up to promote the 2013 remake of the film Carrie. Absolutely genius!!

2. Old Spice Body Spray - The below photo was recently found in Facebook feeds. After viewing an ad for "The Push Up Man Shirt", an "Internet-ervention"from Old Spice begins. 

Mock Ad for The Push Up Man Shirt

Commercial for Old Spice Body Spray

3. Toys"R"Us Field Trip - A busload of kids think they are getting ready to go on a boring field trip when they are surprised with a trip to kid heaven, Toys"R"Us. 

4. Nivea Deodorant Stress Test - A fairly elaborate prank to sell some deodorant, but clever nonetheless. 

Major brands are beginning to use this approach as they realize how powerful "Prank-vertisments" are at generating social media buzz. Keep your eyes out for who will "prank" you next!

2013 Pink on Parade Breast Cancer Walk Collateral

With a week left in October, which is National Breast Cancer Awareness Month, we couldn't pass up the opportunity to share the promotional pieces that we designed for the 2013 Pink on Parade Breast Cancer Walk. Seeing as most of the 2u Creative team is made up of women, we were excited to be apart of such a special fund raiser.

The event was a tremendous success, raising over $30,000 for this very important cause. All of the proceeds from the fun and family-friendly event will benefit the Comprehensive Breast Center at Florida Hospital Celebration Health. 

From young to old, two legged to four legged, the community showed up to walk the three-mile course through Celebration Florida and to show their support for patients battling breast cancer at Florida Hospital's Celebration Health. 

For more information or to participate in next years Pink on Parade Breast Cancer Walk please visit the Pink on Parade website.

2013 Pink on Parade T-shirt Design

2013 Pink on Parade Banner Design

2013 Pink on Parade Logo, Flyer, and Direct Mailer

The 2013 Pink on Parade Breast Cancer Walk was put on in partnership with: 

  

Gearing Up for September & Prostate Cancer Awareness Month!! - with Florida Hospital & Dr. Patel

With September right around the corner, it is with excitement that we anticipate all that is sure to come for Prostate Cancer Awareness in 2013.  Revving up for this years campaign, we take a look back at last years efforts and inspirations.  Keep an eye out for more to come as we work with The International Prostate Cancer Foundation alongside Florida Hospital and Dr. Vipul Patel in this years efforts to "Give Prostate Cancer the Finger!"  

Go behind-the-scences at last years IPCF Gala and Check out the details on the 2014 Gala

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Keeping us busy throughout the end of 2012 was a client which we hold in high regard, Dr. Vipul Patel, lead physician with Florida Hospital's Global Robotics Institute.  Pumping out precision pieces for them, in respect to marketing and branding, they have quickly become a primary client to which appreciation is due.  

At 2u Creative we welcome all opportunities to develop with a brand, build that brand, and deliver successes.  As each client expresses unique desires, we continuously seek to embrace their vision within design.  For the Global Robotics Institute the look is sharp & clean, with a subtle futuristic feel.

Take a look below at these polished, finished pieces. 

Continuing to work with the BEST!! - Lawton Printers

Prostate Cancer Screening - Direct Mail Patient Piece

A full color, 2-sided, fold out mailer with 8 panels of information educating patients on the importance of PSA screening, calling them to action & directing them to the leading surgeon worldwide. 

Testimonial Book - Prostate Cancer Survivors

72 pages of commemoration featuring stories of survivors along side photos, as the successes of 5,000 surgeries are celebrated. 

Let us extend thanks to Dr. Patel and his team for continuing to trust us in these endeavors, and furthermore for the referrals which have been made, and the various outlets of Florida Hospital Celebration Health that we have served as a result.  Keep an eye out for more from the Global Robotics Institute, Nicholson Center & Celebration Health. 

Attorney Greg Francis - Branding & Official Website Launch!!

In 2012, our branding division - 2u Creative, along side our custom stationery sister - The 2u Collection were entrusted with producing the brand, marketing, promotion, and design for a most exquisite event, The International Prostate Cancer Foundation Celebration of Life Gala… which would go on to act as a catalyst of exposure for both divisions.  As an unexpected perk, we embraced the newfound appreciation, and in the weeks to follow we were delighted as several Gala attendees began inquiring about our services.  

It was at this Gala that we were lucky enough to meet and mingle with Attorney Greg Francis.  Our initial meeting was through another client of ours, Julison Communications as we worked on the Oscar Robertson press event leading up to the Gala. Astounded by the level of unique excellence that we were able to deliver, Francis expressed his interest in employing us for his own marketing & branding efforts.

Gala Pre-Event Cocktails with Dr. Patel, Keisha & Greg Francis

We were thrilled!  The recognition was unexpected and – WOW! – our work had moved him enough to reach out.  Even more exciting was the chance to work with Greg Francis, recognized attorney of Morgan & Morgan and selflessly active member of our community here in Orlando, FL.

Greg’s accomplishments in practicing law are significant… however, mostly unexposed.  Having a passion for people and justice, Francis sought out to make his services more visible to those who could most benefit from his aid.  2u Creative took on the project headstrong proposing a top-to-bottom branding campaign to further include website development & social media marketing.

We are talking everything from Logo Design to URL Naming, Tagline Development, Campaign Concepts, Website Design, Social Media Set-Up & Marketing, Branding Collateral Design, Promotional Items and much, much… MORE!!

After consultations, meetings, discussions, designs, revisions, and more … the collaborative effort has finally taken shape as we present to you the finished elements of Attorney Greg Francis' brand.

The Color Palette:  Rich - Warm - Approachable meets Powerful - Honorable - Commanding

Official Website - fightwithfrancis.com

As Francis proudly announces the launch of his much anticipated website via his blog, we congratulate him & acknowledge him for trusting in our talents.  Our efforts focused on designing a clean, consistent and client friendly site that breaks the typical tendencies of attorney websites. It is our hope that fightwithfrancis.com does just this.

Don't forget to check Greg out on Facebook & Twitter @counselfrancis... or simply "like" him @fightwithfrancis on Facebook!

Branding elements brought together to create custom Facebook & Twitter backgrounds = Clear & Consistent Branding

We hope you enjoyed! Be sure to stay tuned as additional designs develop, we will be sure to share them!

"The Confidential" Prompts Full Re-Brand for the Studios of Liga Photography

It is always with great joy that we celebrate the growth and success of our friends and colleagues here at 2u Creative of 2u Collection LLC.  Most recently we have taken great pride in an opportunity presented to us by long time friend and business associate Abby Liga of Liga Photography, as she moves forward in her most anticipated venture yet - The Confidential.

As we applaud all of those involved and eagerly anticipate what is yet to develop, we take a moment to share and reflect on the blood, sweat and tears that have gone into the project thus far...

As we began conceptualizing here at 2u Creative, we found ourselves delving a bit deeper into the Liga brand, beyond the idea of The Confidential alone.  Abby discussed with us the need for 2 new additions to her brand, a workshop division & commercial division.  In our initial design and development it became clear to us that things between the already established brand pieces and these new pieces were beginning to look mismatched.  Exploring this notion sparked a full re-branding campaign for Liga Photography and all divisions... with purpose of course.  They key is to be mindful of building a cohesive brand by looking at the elements and how they work TOGETHER, rather than building divisions separately and hoping they fit.  

Having worked on branding for Abby Liga of Liga Photography for many years, we have a true love for the brand and take pride as we graduate this brand to match the evolution of it's refinement.  We thank Abby for her testimonial and expressed gratitude:

"When I came to Amy about helping me create a brand for The Confidential workshop I knew she was going to come up with something amazing far beyond what I thought it could be. And much to my surprise it prompted full re-brand integration for all my divisions. We couldn't be happier with the refined versions of other divisions and as you can see below, The Confidential fits right in!

We are more than thrilled to bring you the fresh new color palette for Liga Photography showcased in the 5 separate, but cohesive logos presented below... and make sure to keep an eye out on the 2u Creative Blog as we will be introducing additional marketing pieces for the Liga campaign, enjoy!

Wedding Division Brand

Portrait Division Brand 

Commercial Division Brand

Workshop Division Brand

Blog Brand

Now a little peek at a few of the logos placed together for some insight on how to cohesively fit multiple divisions under a unified brand campaign.  Simply Refined!

Little did we know that The Confidential would spark this fabulous re-brand - To stay up to date with all of The Confidential secrets, make sure to  "like" the official Confidential Facebook page for full access, not-to-miss dates, photos, videos & more!!

And one last teaser as we invite you to watch & read more about The Confidential below!! 

A Workshop from the studios of Liga Photography - The Confidential: Illuminating Truth & Passion -  will take a fresh and intimate approach that is sure to set it apart from the typical educational workshop.  Those attending will experience a tailored, individualized approach while also delighting in the benefits of group expression and critique.  We could go on... however we have partnered with Jeffery Stoner Video to create a most fantastic teaser and invite you to view a glimpse of Miss Abby Liga as she exposes the intrigue behind The Confidential.

Also check out The Confidential website in progress at ligaconfidential.com - Stay tuned to the 2u Creative Blog June 1st as we will be sure to announce & feature the launch!

E-Events Timeless Branding

The 2u Collection & 2u Creative has been fortunate enough to have worked with industry acclaimed wedding planner Lisa Stoner of E-Events for many years. We have had the pleasure of developing and evolving with her brand from it's inception and hold it close to heart.

After many years in business, and as E-Events matured our marketing & branding division, 2u Creative was given the opportunity to refresh the brand, giving a light & airy touch to a beautifully refined collection of marketing pieces.

Branding and furthermore Re-Branding is in the DETAILS!  Keeping signature components of the original brand, while incorporating them into a crisp color palette with newly embellished accents, allowed us to retain recognition of the E-Events brand and still further reinvigorate the feel. 

Enjoy the pieces below as you drift into a lovely example of re-branding with purpose!

Harmony Belle - Let Us Launch!!

Long Awaited and Patiently Anticipated... We are enthused to announce that Harmony Belle is LIVE and ONLINE!

You may have browsed through the temptations of this flirty boutique as we have been flaunting sneak peeks to our readers for the past few months. We promised you'd be the first to get word of the official launch... and ladies... it's finally time to stop "window shopping"! 

Take a look below for a snapshot of the site as we congratulate Jennifer Morial-Kalina on her break-out boutique.

 ~Insider Incentive~

Likes = Love at the Harmony Belle Facebook Page

Deals, Drawings, Dollars and More!

Don't hesitate to visit Harmony Belle's Online Boutique, we have a feeling these fabulous wardrobe collections are gonna fly and trust us when we say you won't want to miss out on pieces that pop! Browse new arrivals, delicate dresses, tantalizing tops, blissful bottoms and an array of jewels and accessories!!  

We at 2u Creative would like to extend special gratitude to Liga Photography along with Shannon Stewart & Laura Kirkpatrick of America's Next Top Model for playing a key role in making these pieces come to life.

Global Robotics Institute - Napa Valley Conference

We are always flattered when an existing client is so impressed by our work, that they feel confidence in referring us to their partners, collaborators, and extended contacts.  Such is the case with the Florida Hospital Global Robotics Institute who came to us by way of Dr. Vipul Patel.  We have been working with Patel throughout this past year and you may have seen blog posts of our previous projects. It is with great appreciation that we begin working with the Global Robotics Institute, most recently we would like to highlight a piece that we created for their 2012 Napa Valley Conference.

Aware that the conference was of high educational and collaborative basis, our goal was to build a complete, clear, and concise package of information for those professionals attending.  We began with a comprehensive pre-registration brochure that would highlight the nature of the program, educational objectives, daily agenda, faculty attendees, and all necessary travel information.  To finish, this would also act as the invite and official registration form for the conference itself.

For the actual conference, the brochure was translated into a quick-read format and broken down into 4 folder inserts for easy reference and accessibility.  A clean and simple 2-pocket folder was designed for basic organization, and finished the conference material for attendees.

Special thanks to Lawton Printers for bringing our designs to life!  Their execution is always flawless and they are no stranger to producing polished pieces, even under pressure.  We have partnered with them for years and would consider no other.

Harmony Belle Fashion Shoot - Sneak a Peek!

Bubbling with anticipation here at 2u Creative as we continue to finalize branding for an exciting new client, Harmony Belle! For the past few months we have been working on brand development for the boutique, from creation to full on execution and the process is coming along beautifully. In our most recent engagement we acted as art director for a fabulous photo shoot done by Liga Photography. How about a behind the scenes look?.... Maybe more!? 

 

Founder and Fashionary!

Delighted that Jennifer Morial-Kalina (Left) of Harmony Belle trusted us with these moments. 

Pictured Middle is Shannon Stewart and Abby Liga of Liga Photography is pictured right!

As an added bonus it was such a joy to have both Shannon Stewart (Center) and Laura Kirkpatrick of American' Next Top Model (AMTM) on set with us. The girls were just dolls! True talents, both models also appeared on America's Next Top Model Cycle 17 "ALL-STARS!" 

Face Check Fierce

Abby Liga of Liga Photography shoots Shannon Stewart of America's Next Top Model (ANTM), Cycle 1 Runner-Up.

Color POP! 

Who doesn't die for a killer accessory?! Finishing the look with pieces soon to be in your personal collection. Clean and polished.

A little Hair... A little Make-Up

Simone Rosas of Makeover Station enhancing the already stunning Laura Kirkpatrick of America's Next Top Model (ANTM), Cycle 13 Runner-Up.

The Racks! 

I've already called dibs on my piece... Jealous?! 

Now, in preparation for the Harmony Belle E-commerce site (which is almost completed... can't wait!) it's time for another Sneak Peek into this fun and fresh clothing boutique. Ladies, start your wish-list....

Site launches in July, SET THE DATE!

I just love Love LOVE this line! Unexpected colors and combinations creating fun, flirty sophistication. Soft or Bold, even a bit of both. What a great vision Harmony Bell. A real treat... reader's you will be the first to know about the official launch. Keep posted!

Follow Shannon and Laura on Twitter

@shannonstewart1 & @laura_allstar